Vancouver

The Organization

Elective is a fast-growing consumer lending startup operating in both Canada and the United States. They provide an innovative “Learn Now, Pay Later” solution designed to help world-class education businesses sell more effectively. Following their Series A funding, they are scaling rapidly and building a team of exceptional talent to drive their vision forward. Elective is backed by leading VCs like Rhino Ventures and Panache Ventures, and industry leaders like Greg Smith (CEO, Thinkific), Tim Vipond (Founder, Corporate Finance Institute), Andrew Wilkinson (Co-Founder, Tiny), Pat Flynn (Founder, Smart Passive Income), and others.

The Position

The Controller is a key leadership role reporting to the Head of Finance and Risk. This position is critical in shaping and executing Elective’s financial operations, ensuring compliance, efficiency, and strategic financial decision-making. The Controller will oversee all accounting functions, build scalable processes, and support the company’s expansion into the U.S. market.

The role also requires a proactive and innovative approach to financial reporting, automation, and cross-border financial management. As Elective continues to grow, the Controller will be instrumental in optimizing financial operations and supporting long-term business objectives.

Key Responsibilities

Financial Leadership & Strategy

  • Own and oversee all aspects of the accounting function, including general ledger management, accounts payable/receivable, payroll, tax filings, and financial reporting.
  • Develop and implement accounting policies, controls, and procedures to ensure compliance with regulatory standards and business goals.
  • Lead financial reporting, ensuring accuracy, transparency, and alignment with management and board requirements.
  • Collaborate with the Operations and Strategy Analyst and the Senior Accounting and Finance Analyst to enhance financial reporting capabilities.

Cross-Border & Loan Accounting

  • Manage financial operations across Canada and the U.S., ensuring seamless integration of accounting practices and compliance with cross-border regulations.
  • Oversee structured financial products, including loan accounting, loan sales, interest revenue, and deferred revenue recognition.
  • Work with external tax accountants and auditors to ensure compliance with tax laws and audit preparedness.

Process Optimization & Technology Integration

  • Identify and implement technology solutions to streamline accounting processes and improve efficiency.
  • Lead automation initiatives, particularly in accounting and risk controls, new product lines, and financial reporting.
  • Develop scalable financial processes to support the company’s rapid growth and product expansion.

Core Competencies

  • Financial Acumen: Deep understanding of accounting principles, financial reporting, and internal controls.
  • Leadership & Ownership: Ability to take full responsibility for the accounting function and drive strategic initiatives.
  • Analytical Thinking: Strong analytical and problem-solving skills with a keen attention to detail.
  • Adaptability: Comfort in a fast-paced, high-growth environment with evolving challenges and ambiguous outcomes.
  • Communication & Collaboration: Strong ability to work cross-functionally and communicate effectively with stakeholders.
  • Technological Proficiency: Experience leveraging financial technology and automation tools to enhance efficiency.
  • Compliance & Risk Awareness: Knowledge of regulatory requirements and risk management best practices.

 Key Qualifications 

  • CPA designation required.
  • 5-8 years of experience in accounting, preferably with exposure to financial services, lending, or structured financial products.
  • Strong understanding of accounting principles, financial reporting, and internal controls.
  • Proficiency in cross-border accounting and familiarity with both Canadian and U.S. accounting standards (or willingness to learn).
  • Experience leveraging technology to enhance automation and efficiency.
  • Analytical and problem-solving skills, with a keen attention to detail.
  • Strong communication and collaboration skills to work effectively across teams.

Ideal Profile

The ideal candidate is a self-starter with a builder mindset, excited about creating and refining financial processes in a fast-paced, early-stage environment. They thrive in high-growth settings and bring a balance of technical expertise, strategic thinking, and operational execution.

Compensation and Benefits

The compensation range for this position is $100,000 – $140,000 annually, with a performance-based bonus as part of the compensation package. This range reflects market benchmarks and accounts for varying levels of experience, from candidates growing into the role to those with an established track record. Compensation will be determined based on relevant knowledge, skills, and experience. 

Benefits include comprehensive health benefits plan, wellness spending account, flexible work arrangements, opportunities for career growth within a high-impact startup, and additional benefits tailored to support employees in a dynamic work environment.

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