Head of Digital Sales Platform – North America
Drive growth by scaling and optimizing a digital procurement platform built to serve how B2B customers actually buy without replacing what already works.
Our client, a well-established North American company is launching a digital procurement platform to complement and strengthen their existing business serving industrial, institutional, and commercial markets. With over 130 locations across North America, and a growing customer base, the goal isn’t disruption—it’s scaling reach, unlocking new markets, and adding value for current customers through digital convenience and integration.
We’re leading the search for a Head of Digital Sales Platform. The platform is built. The opportunity is to make it work harder, smarter and at scale, ensuring the new offering aligns with the operational strengths of the business and the commercial realities of MRO buying.
What You’ll Do
- Lead go-to-market and sales strategy for a fully built digital procurement platform focused on MRO buyers.
- Use the platform to expand into new markets and strengthen relationships with current customers.
- Continuously analyze and optimize platform performance, working closely with product, data, and UX teams to drive engagement and outcomes.
- Partner with enterprise customers to ensure smooth integration into procurement systems (e.g., punch-out, ERP) and remove barriers to adoption.
- Align pricing, product assortment, and platform messaging with the real-world buying behavior of institutional and industrial customers.
- Build and lead a cross-functional team focused on digital sales and customer success.
- Define and manage KPIs: revenue contribution, usage, retention, CAC, conversion, and ROI.
- Work across internal teams and external partners to ensure the platform adds value without disrupting franchise or local fulfillment operations.
What You Bring
- Experience in B2B digital commerce, procurement platforms, or enterprise solution sales.
- Strong understanding of MRO sales and the procurement needs of institutional, industrial, or commercial buyers.
- Experience working across complex buyer groups and customer organizations—from procurement and operations to finance.
- Demonstrated ability to lead a team, set commercial targets, and collaborate cross-functionally to deliver results.
- Comfort with platform performance analysis and continuous optimization in partnership with product and UX teams.
- Experience navigating franchise, licensee, or distributed models is a strong asset.
- Financial and strategic acumen—comfortable with budgets, pricing, forecasting, and executive reporting.
Why This Role?
- Lead a growth-focused initiative that enhances—not replaces—an already successful B2B business.
- Own the strategy for a platform that’s built and ready to scale, with executive support behind it.
- Work at the intersection of digital scale and local fulfillment, where great tech drives real commercial impact.
- Make your mark in a newly created high-impact role with long-term career potential.