The Company

Bienenstock Natural Playgrounds (BNP) is a leading designer and manufacturer of natural playgrounds. Founded in 1984 by Adam Bienenstock, BNP is a social entrepreneurship on a mission to “inspire children, families, educators, and communities of all abilities to feel the value of deeper connection to nature through play in all its forms.” 

Fueled by the purpose, “To create a world where children and communities see themselves as a critical part of the environment and our cities thrive through dynamic and growing connections to nature,” BNP is expanding in North America. With playground installations across Canada and the United States, a head office in the Greater Hamilton Area, and a subsidiary office in Denver, CO, BNP is driven to connect 1M children and youth to nature every day by 2030.

Position Profile

The Director, Marketing oversees all marketing initiatives for BNP, developing and executing marketing strategies to drive brand awareness, increase sales opportunities, and support company growth objectives within the context of BNP values:  


Passion (Relentless Drive) 






Location: Primarily an in-office position located in the company’s head office in Hamilton, ON 


  • Develop and implement both short-term and long-term marketing strategies and plans to support company growth goals.  
  • Manage end-to-end development and execution of integrated marketing campaigns across all platforms, traditional media and digital, including video, podcasting, social media, email marketing, conferences and events.  
  • Ensure online presence is in keeping with brand guidelines; provide direction and guidance to ensure web sites are current and contemporary.  
  • Lead market research efforts to gain customer insights and identify new market opportunities.  
  • Oversee all branding and messaging to reinforce Bienenstock’s position as an innovative leader in natural playgrounds.  
  • Analyze campaign results and marketing performance metrics to optimize strategies.  
  • Manage relationships with external agencies, vendors, and partners.  
  • Lead and mentor a high-performing marketing team.  
  • Collaborate cross-functionally across the organization to align marketing plans with business objectives.  

Candidate Profile

You are energized and recharged by nature, inspired by the beauty of our natural environment, and bring a strong optimism about the future of our planet and the value of connecting children, families, and the outdoor world. As an “A” player you bring: 

  • Experience in a marketing leadership role, creating and implementing marketing programs to support achievement of brand goals, ideally within a B2B context (main customers are municipalities, universities and colleges, public school boards, private schools, childcare, and organizations that provide playground facilities for children). 
  • Demonstrated ability to lead the creation of integrated marketing campaigns. 
  • Experience creating and managing budgets. 
  • Strong project management, analytical, and organizational skills. 
  • Expertise in digital marketing tactics and emerging channels. 
  • Experience using data and analytics to optimize marketing programs. 
  • Experience building and coaching successful teams. 

Skills and Knowledge

  • Digital Marketing Expertise: Conversant with SEO, SEM, and social media marketing to increase online visibility and engagement. 
  • Content Strategy: Skilled at developing a content strategy that aligns with the company’s mission and reaches a wider audience. 
  • Data-Driven Decision Making: Comfortable using data analytics to guide marketing decisions and measure the effectiveness of campaigns. 
  • Customer Engagement: Understands how to use digital tools and techniques, such as email marketing and CRM platforms like HubSpot, to increase customer engagement and retention. 
  • Innovative Campaigns: Ability to drive ideation and implementation of innovative digital campaigns that resonate with the target audience and reflect the company’s values. 
  • Event Marketing and Sales Support 
  • Team, Budget and Project Management:  Skilled at managing budgets and projects for on-time delivery 
  • Team Development and Management: Capable of building and managing a marketing team. 

Culture Add

  • Alignment with BNP values of teamwork, excellence, trust, play/joy, ownership 
  • Performance orientation to achieve personal and team KPI’s. 
  • Driven and motivated to make a real difference. 
  • Growth mindset with a dedication to measurable constant improvement. 
  • Lifelong learner. 

Our Commitment to Diversity and Inclusion: Bienenstock Natural Playgrounds is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. Their workplace is supportive of minority and disadvantaged groups, LGBTQ+ individuals, and employees of all ages. They are dedicated to fostering a diverse, inclusive culture with training programs and initiatives. 

Hamilton, ON